The course covers the historical foundation, the principles and practices of public relations. This course surveys the public relations process and managerial and social responsibilities of the public relations practitioners. The course also deals public relations as an organized body of knowledge and professional discipline the technique of communication, methods, media, and roles of public relations agencies and legal and ethical issues of public relations expertise. The course also introduces students to public relations cases, strategic processes, activities and research. Students will be engaged in practical attachment to be familiar with the practical environment of public relations and communication.

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