About Public Relation and Attachment
The course defines Public Relations and states its function. It also describes organization along with its various publics and the nature of communication among the publics. Ideas of public opinion, persuasion, group formation are discussed. The general PR process is analyzed. In addition, PR relation with media and tools used in PR will be dealt with PR structure in government organizations, and the practice of crises management will also be treated. Definition, activities, function, of PR, PR departments in private, public and government sector, Concept of publics in PR, Internal and external publics, Concept of organization, Organizational communications, Persuasion and public opinion, employee communication, corporate communication; The PR process- Fact finding and feedback, planning and programming, communication and action- 7C’s of communication, evaluation; media relations; Tools of PR, Developing community relation